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Biophilia

Immersive Nature Virtual Reality Experience

Type

VR / Product Design / Projection Mapping

Biophilia is a project that embarks on the possibilities of how technology can be used to create interactivity and extraordinary experience inside people’s homes. This project will bridge between nature and humans using technology that will help people to do mindful practices through modern meditation. 

Mobile Apps

The Biophilia app will provide the user with personalized features for the experience such as choosing the location, set the practice duration, selection of sounds and music that fit with their preference and lifestyle. User can connect their wearable devices to measure and track their stress level and help them to monitor their stress daily.

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Meditation Kit

Delivered in a multi-sensory experience kit, The VR experience will come in a package that includes everything from incense stick s and mint for the modern meditation practice. The packaging then can be transformed into a VR goggle. There will be a step by step guide inside the kit for people to get the fullest experience.

Advertisements

The marketing strategy for Biophilia is by inviting people to try the experience themselves through a projection mapping exhibition. The promotional publicity to let people know is using both digital and conventional marketing. Posting posters in public spaces and using Instagram to invite people to the exhibition. They can get an exclusive ticket when they sign up or buy Biophilia products.

Projection-Mapping

Biophilia projection mapping exclusive exhibition, come inside and get transfer red into surreal nature environment, sit and immerse with the environment, smell the aromatic flowers inside the dome and hear the sound of mother nature. Biophilia embarks on the possibilities of how technology can be used to create interactivity and extraordinary experience, this experience will bridge between nature and humans using technology that will help you to relax.

Pop-up Booth

During the exhibition there will be pop up store that people can get the Biophilia meditation kit, behind the store there will be a community modern meditation guided by experts. This program will help people learn how to do this practice and to attract people to start doing mindful practices as part of their self-care needs to be present and happy.

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